Abhati “uh-bh-aa-t-ee” is ancient sanskrit for “illuminate your soul” “Shine”. Abathi is a socially motivated beauty brand that empowers and educates girls.
Abhati is an ethically-minded skin care brand, deeply influenced by its Indian heritage. Its mission is to associate the therapeutic virtues of Swiss botanicals with Himalayan plants from organic farms and transform them into luxurious, sustainable and fair-trade beauty products.
Meticulous attention is awarded to each step of production: from the suppliers chosen for their highest standard of sustainable farming, to the unique and scientifically-proven combination of ingredients in parallel with the application of indigenous healing practices. No aspect of the process has been left out: even the choice and design of the recyclable packaging and special glass to ensure the homogeneity of its contents have been sourced from like-minded partners.
The range of products isn’t only nurturing to skin and hair, but to the earth as well:
“Organic ingredients are better for you because they contain the highest levels of beneficial antioxidants, vitamins, minerals and nutrients”, observes Abhati’s founder, Anju Rupal. “They’re also better for the planet because they’re free from toxic pesticides and chemical fertilisers, better for farmers & their families because they earn better market prices”.
Each product has been crafted following painstaking research, ingredient sourcing and has been put through chemical, paraben, cruelty and factory-free production. The end-result is a collection of high-performance and ethical organic products for the most discerning clientele.
In addition to producing a top of the line range of products, Abhati works hard to empower the farmers and craftspeople involved in their production. Its parallel mission is to educate girls in local communities and support them in becoming agents of change.
Abhati’s social and environmental impact has been rewarded with the BCorp certification.